Kuki "Suspended" Launch: GET YOUR TICKET

HOW WE CREATED OUR LATEST COLLECTION: STEPPING INTO KUKI’S DESIGN PROCESS

We try to always theme our collections using personal interests, pertinent childhood memories and of course Japanese culture and design. 

The latest collection RAIDABALL. is a nod to the largest sport in Japan - Baseball.

To many, baseball is a relatively unknown sport, however it has an immense design history and an iconic look & feel. We wanted this collection to showcase our Mascot Raida to the world and could think of no better way then to do this through the means of baseball and its connotations to Japan as well as its global appeal in the streetwear community. 

WHAT WAS OUR INTENTION?

To highlight the popularity of Japanese baseball whilst showing off our mascot and graphic design capabilities

THE DESIGN PROCESS, STEP-BY-STEP

IDEATION

Sketching is always the first step in any ideation. These are then worked up into digital designs. This process takes a few rounds of refinement and amends until we have a dynamic yet consistent series of designs that can be applied to garments and accessories we see fit.

 

raida patch sketch  .jpg

DIGITAL DESIGNS

We use Adobe creative suite to produce digital artwork that can be refined and colour picked to visually communicate our ideas to our team and manufacturers as well as our followers.

 

baseball designs
baseball jersey

MOCK-UPS

We go through a series of blank and sample garments to get the correct garment mock up. We then test a few manufacturing techniques such as embroidery & sublimation print to get the desired quality we see fit for the garment and design.

 

back of jersey

THE OUTPUT

WHAT WE LEARNT

Communicating your ideas to manufacturers can be difficult and leaving enough time for manufacture is of high importance to reach deadlines

blog image

THE NEXT PROJECT

The next project will follow soon after the release of the RAIDABALL collection. I can’t reveal too much but the next collection hinges on the theme of a childhood graphic that is synonymous with school and there will be an exciting introduction of a new colour palette to add to our mainly monochrome previous collections. It will also feature some more accessory based items. 


Leave a comment

Please note, comments must be approved before they are published